My new post was published on Boston Magazine’s Hub Health page today and I think it’s too important not to share on my own blog! Maybe you have heard about the recent Kashi scandal. The company is under fire for using the word “natural” on its products. Why? Because they also contain genetically modified organisms. Read on for more on this debate. What are your thoughts on GMOs in food products labeled as “natural” ?
A small grocery store in Rhode Island has sparked a very large debate. After removing Kashi products from its shelves, citing genetically modified organisms (GMO) as the catalyst, a patron’s photo of the sign quickly went viral. Kashi, if you’re not familiar with it, is a heavyweight in the healthy foods market, popular for its granola, granola bars, crackers, and similar products. Now though, people from all over the country are flocking to Kashi’s Facebook page to voice their dismay and disappointment with Kashi. At the center of this debate is the conflict between GMOs and the food company’s use of the word “natural” on their products.
The question is: Has Kashi really duped its customers for this many years or is there more to this picture?
First, we must start with the labeling term “natural.” The Food and Drug Administration doesn’t have an exact definition for it, but loosely states that it “applies broadly to foods that are minimally processed and free of synthetic preservatives; artificial sweeteners, colors, flavors, and artificial additives; growth hormones; antibiotics; hydrogenated oils; stabilizers; and emulsifiers.” As you might have noticed, there is no mention of genetically modified organisms in the FDA statement.
Eat Well.Feel Well,
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